Who Champions the Championers?

If you’ve spent your life cheering everyone else on, clearing obstacles, and basically running your own one-person pit crew for the people you love… you might know this feeling.

You’ve championed others. But when it’s your turn, who champions you?

It can be surprisingly painful to realize the people you’ve supported so fiercely don’t always show up in the same way for you. Sure, they care. They’ll gladly lend a hand when they know what’s needed or when given a clear request. But championing? That’s a whole other ballgame.

Let’s break it down:

Championing vs. Supporting

Supporting says, “Let me know what you need—I’ll help where I can.”

Championing says, “I’ll move mountains to make sure you succeed. Let’s do this!”

It’s the difference between someone cheering from the sidelines and someone lacing up their shoes to run beside you.

For so many women—wives, moms, team leaders—it’s second nature to go all-in for the people they love. You see someone’s potential, and you’re all in—making sacrifices, solving problems, and clearing the path so they can shine. You love doing it! But when you need someone in your corner? Without a request or a crisis? Crickets.

Why People Don’t Champion the Championers

Here’s the truth: most people don’t know how to champion someone who seems so capable.

You’ve always been the strong one. The one who figures it out and makes things happen. The one others lean on. So, they assume you’re good. You don’t need anything.

It’s not a lack of love—it’s a lack of awareness. Championing is a different skill than supporting. And not everyone naturally thinks that way. They might not even realize the emotional weight you carry or the mental clutter you’re constantly trying to clear. It doesn’t mean they don’t care—it just means they show support differently.

And let’s be honest—some people have always been championed by you. It’s hard for them to flip the script. Not because they don’t love you, but because they don’t know how.

What to Do About It

Let’s pause to recognize something: your ability to champion others is a gift. It’s beautiful and rare.

But if you’re feeling alone in it—if the resentment is starting to simmer or the joy is harder to find—here’s what might help:

1. Spell it out. People can’t meet needs they don’t know exist. If championing looks like celebrating your wins, asking follow-up questions, or checking in on your goals, tell them. You’re not being needy. You’re being clear.

2. Recognize their version of support. Maybe they aren’t championing you the way you wish, but that doesn’t mean they don’t care. Look for the ways they are showing up—bringing dinner, giving you space, fixing the sink, texting a meme to make you laugh.

3. Champion yourself.

   I know, I know. This feels like a cop-out. But hear me out: you’ve already got the skills. You’ve been championing others for years, and now it’s time to turn that energy inward. Celebrate your wins. Believe in your abilities. Clear the path for yourself—because you’re worth it.

4. Find your people.

   Sometimes, your biggest champions aren’t the ones you live with or grew up with. They’re friends, coaches, mentors—people who see your heart and say, “I’m with you.” Seek them out. Let them in.

The Bottom Line

Being a championer is a beautiful thing. But it can also feel lonely when the support you give isn’t mirrored back to you in the way you hoped.

The good news? This realization isn’t a dead end—it’s an invitation to grow, communicate, and find new ways to get the encouragement you deserve.

And who knows? As you start championing yourself, you just might inspire those around you to step up in new ways.

So keep going, friend. I see you—wife, mom, team leader, human who’s holding it all together. You deserve to feel seen, celebrated, and supported.

Sometimes, the loudest cheerleader you need is already in the mirror.

High five ✋

If you’re craving someone in your corner—someone who sees your heart and potential and is all-in on helping you clear the clutter between where you are and where you want to be—come chat with me. Championing people is my jam, and I'd love to be that for you, too. Let’s make things happen!

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